早稲田大学 国際教養学部 AO入試 志望理由書 提出例(森本 真理子 教授参考)
Dear Admission Office,
First of all I would like to thank for the opportunity, and in this letter please allow me to explain my interest in applying for School of International Liberal Studies at Waseda University, hoping to pursue a major in Comparative Culture and Media Studies later in my academic years. I would be more than grateful if you could kindly give it a read and grant me an admission. During the in-person interview, I would also be delighted to expand more on my area of studies and what I can achieve with liberal studies curriculum and study abroad program.
Advertisements are everywhere. People sometimes complain about the overabundance of advertising in daily life. While we are accustomed to ads on television and in magazines, commercial promotion appears to be cropping up in more and more places chasing us based on what we choose and consume everyday. However, the smarter it gets, the higher the risk we get exposed to deceptive advertising as we aren’t immuned. And the horrifying truth is, we are entering an era of over-personalization, reactive consumer adoption, privacy invasion and outdated regulations. Of course advertising isn’t only negative and controlling, but serves some very important purposes. It promotes competition among producers of products and services, keeps prices low through the development of mass markets, provide content for us to read online, supports free expression by funding media sources, encourages spend and spurs invention.
Advertising activities are generally regulated in Japan under the Act against Unjustifiable Premiums and Misleading Representations (AUPMR), the Act on Specified Commercial Transactions (ASCT), the Medical Care Act, the Pharmaceutical Affairs Act, the Health Promotion Act and the Outdoor Advertisement Act. But how much do we know? And how do we decide where to draw the line? How is it influencing our everyday life?
At first, marketing practitioners and academics considered standardized approaches to marketing and advertising strategies in globalization would work, only later some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements, meaning cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and norms of intended audience.
Just like this, advertising is so much more complex than you would imagine. It involves cross cultural understanding, economic trend, regulations, privacy and ethics, technologies and even art. Because every invention is a better version and combination of what already existed, studying one thing doesn’t promise a bright future for us in the next decade while globalization and digitization accelerate. Therefore, I feel passionate about gaining broad knowledge in international culture and media studies from diverse perspectives. And in order for me to attain high-level education and equip myself with what is needed to survive the next decades of globalization and competition, and locate professional opportunity, it is extremely important for me to study various international studies among like-minded students at Waseda where liberal studies is offered. Thank you very much for reading and I am very much looking forward to hearing good news.