早稲田大学 国際教養学部 AO入試 志望理由書 提出例(ポカリア クリストファー 教授参考)
Dear Admission Office,
To begin with, I would like to thank for the opportunity and in this letter I will do my best to explain my interest in applying for School of International Liberal Studies at Waseda University, hoping to pursue a major in International Culture and Corporate Studies later in my academic years. I would be more than grateful if you could kindly give it a read and grant me an admission. During the in-person interview, I would also be delighted to expand more on my area of studies and what I wish to achieve with liberal studies curriculum including study abroad program.
Like many other soft skills, communication is undervalued in corporations because it’s difficult to measure. But we all know by now, the damage an out-of-place tweet by a CEO can do in the age of social media and with digital age new challenges are arising in both internal and external corporate communications.
As a function, Corporate Communications has always played a vital role in influencing and maintaining organizational health – reputation, culture, employee engagement, strategy deployment, business narrative, market entry, leadership alignment, product and mission efficacy, trust etc. Under a decades-old construct designed to deliver stakeholder insights, media relations, product promotion, corporate campaigns, practitioners were, for the most part, measured by the quantity of their work. And the communications was aimed at the masses. This all made sense in an analog world that kept activities and audiences in silos allowing communicators to manage and measure their efforts in linear, anecdotal, and myopic ways, but not anymore.
Thanks to digital and social changes, new systems and processes were provided, with a mix of different skills and capabilities, corporate communications should be designed to address 3 goals: Communication Strategy and Integrity, Transparency and Engagement. Adopting a digital mindset requires everyone to accept that digital is neither a channel nor a component of marketing. Digital is a way of life, meaning a new relationship and respect with customers, employees, and key stakeholders who now hold the power and control over your brand and organization. To keep them happy and appreciate your brand, you have to have a narrative or social mission to communicate, transparency supported by data insight and digital channels, and lastly Engagement achieved through customer care and engagement on digital channels.
In the digital age, every sector is being challenged, but the positive is corporate existence feels so much closer than how it was a decade ago. Therefore, I feel the strong need to understand corporate communications and study international culture and media studies to unlock different pockets of education that would help us find an area in which we can locate a job opportunity. And in order for me to attain high-level education and equip myself with what is needed to survive the next decades of globalization and competition, it is extremely important for me to take part in the study abroad program that would allow me to transfer to a school progressive in the field. Very excited to learn and study among like-minded students at Waseda where liberal studies is offered. Thank you very much for reading and I am very much looking forward to hearing good news.